CPR Promotional Check-Up - Jan 15, 2021

Playing To Your Strengths

You should always know what your advantage is over the other stations in town. And then use it. For instance, there are a lot of stations that make great videos but the Hubbard cluster in Minneapolis really stands out. They’re branded promotion has been “Double Your Paycheck” for years and here is their latest promo video for the contest.

Are You Ready for Double Your Paycheck? - YouTube

And some past ones.

Crisco's Checks (A 2020 Double Your Paycheck Film) - YouTube

The Doubling: A Double Your Paycheck Short Film - YouTube

Boredom Busters

This is a fantastic digital feature from 97.3 The Eagle in Virginia Beach where they have six different genres of activities and things to keep the audience occupied during “these trying times.” Boredom Busters | WGH-FM (973eagle.com)

The Fitness 500

They’re fattening up wallets after the holiday slimdown at BEN-FM in Philly. 95.7 BEN FM's Fitness 500

K-FX

Secret Sound has never not been a homerun and it’s back at 97.5 K-Rock in St. Johns. Take a shot at guessing it. Great contests play to the 96% of people who are passive and it sucks them in. This sound is driving me nuts. KFX | K-Rock 975 (krockrocks.com)