CPR Promotional Check-Up - Feb 15, 2021

Back To Concerts

“Virtual” will never beat a live concert experience, so, KJ-103 in Oklahoma City did their first weekend of ticket contesting in a year and themed it as “Back To Concerts” and the response was huge. As I’m sure you’ll discover when they start getting announced in your market.

You COULD do “Back To Back To Concerts” and use “two songs played in order” as the cue. This is a methodology that’s killed pretty much forever. A Power from the artist that will play every 75 minutes and then some random song by any artist.

Your Promotions Mantra For 2020

From the lovely and talented Monchai Pungeauw who I’ve known since Z-90 in 1992 and still neither of us can pronounce each other’s names.

“The further the remote is from the station, the more opportunities for an unexpected delay to occur”

Since life is exciting enough without getting yelled at on Monday morning because the vehicle was late to the remote at Rite Aid, factor in time, distance, traffic, construction, weather and intangibles like, well, DJ’s being DJ’s. I’m going to guess that in all of his over two decades of Promotions in places like San Diego, Phoenix and Boise, Monchai has never been late to an event.

(Insert Location) Karaoke

I’m really kind of surprised that more stations haven’t taken stabs at this. It’s so “Radio”. It could be done in an elevator with a visiting artist and a bunch of strangers. TSM in Boise did it with artists in golf carts backstage at a festival. You could do it DURING the fireworks on the 4th. You could do it with gopros while skiing. You could do it on whatever your local mass transit is. You could do it at White Castle after the bars let out. So many places. So much time.

Fake News Friday

One of the print media nods towards being wacky™ is to occasionally hide a fake ad in the classifieds. Find it and win.

Drew Carey once did a “mistake show” episode of his TV sitcom. ID and enter all of the mistakes and maybe win a trip to see a taping.

In February 2021, it would be relevant if the morning show worked a fake news story somewhere into the show and took callers at the end of the show to find the first person who caught that Vanguard Airlines is debuting non-stop service from MSP to Pyongyang.

Or as the producer for Terry, Bill & Steve up in Edmonton will regularly do, the 8:58 Fact Check where he points out all of the factual errors that the show made that morning.