CPR Promotional Check-Up - Feb 18, 2021

Gift Cards

Arguably one of the best “support local businesses” campaigns that has been done since last March was Operation Gift Card, done by Beasley in Tampa. They had links to lots of local businesses on their site where you could go and purchase gift cards for future use, and help these businesses stay running.

People do love gift cards. BEN in Philly imaged a group contest as winning “1000 gift cards to (different business that they changed every day). One of the stations was working on a program with Applebees that the client LOVED. Basically the morning show would have their own “brand” Applebees giftcards. Cost was $30 with a $25 value. $5 was going to the show’s charity. But when you used the card, you got a $5 bounceback coupon from Applebees.

That would be cool. And you have 8 months until Gift Card Season to pull it off.

Brrr….

If you are in the line of this next Winter cold front, thank you to JJ Ryan at iHeart in Oklahoma City. I’ve seen talent do frozen shirts but I’d never heard of the Frozen Pants Challenge What Is the "Frozen Pants" Challenge and Why Are People Doing It? (distractify.com)

Going sledding in swim wear, or, pretty much anything in swimwear is great. (40) Y94 Fargo Challenge featuring Amy Kaye & Adam Jagger - YouTube

Ditto with, and it needs to be REALLY sub zero, throwing boiling water in the air. (40) What happens when you throw boiling water into the air in sub-zero temperatures - YouTube

Putting a loaf of bread and a carton of milk on eBay is always fun.

Thomas Dolby was right! (40) Cold weather science experiments - YouTube

And make sure to pound pound pound the message about bringing pets inside.