CPR Promotional Check-Up - Mar 8, 2021

Casinos

We love them for their revenue and their logistics for hosting events, expos and other “things” that need a big hall and food and beverage service. And hopefully those will be returning very soon.

In the meantime…

One of the things that Las Vegas used to do were gambling clinics. (They used to also do free drinks for slot players and then Chet Buchanan, damn him, said “You know how much money you would save if you made them pay for their drinks? Look at these people. They’re not going anywhere.”)

You could go in and every afternoon they would have a table set aside for free lessons on how to play card games. They fully understood that this would cost them NOTHING and that people who feel they have knowledge and control are going to feel way more comfortable with running a big line of credit. And the casino will ALWAYS win.

While we wait for more reopenings, this is something that could easily be done as a virtual classroom. “This afternoon, Mark Bauer, the floor manager at Mystic Lake, is going to discuss blackjack strategies.”

B-Dub For The Win

The Beasley stations in Philly have a long and successful run with using “Mutt Madness” as a name for gallery contests based on listeners dressing up and submitted pics of their pets.

B-Dub at 98.9 The Bull see’s Mutt Madness and raises it a Barkbox:

How about do the Real Housepets of _____________ (insert your market here).

Use Aptivada…upload picture of your pets to the website…winning pet gets a glam session, etc. Maybe Barkbox subscription for year, free boarding at a pet hotel.

The Bull’s sister station, Q-102 in Cincy, does it as “House Pets Of The Queen City”. Q102 House Pets of the Queen City – Q102 101.9 WKRQ-FM

iPaddy’s Day

From Alejandro with Max Media in Denver where they’ll be giving away an iPad on the 17th. These are never not great prizes.