CPR Promotional Check-Up - Mar 17, 2021

Oculus Quest 2

A couple of times a year a gadget will pop up that people require and that you can actually get people to listen to the radio to try and win. Which is nice.

And we also know that the younger demos are way more motivated by gadgets, gimmicks and experiences than by cash. So, to have one of these deals could probably get you a week of promotional milking.

I like the name and they played off sucky news: the Chief’s lost and it’s going to snow today, so let’s escape to a different reality.

106.1 Kiss-FM in Dallas just did “Kiss-FM’s Really Unreal Weekend” and gave away a couple of them.

Did you ever see the movie “No Way Out” with Kevin Costner? The CIA is slowly descrambling a photo to reveal the identity of a spy. We did that at ‘PGC about ten years ago. Kind of like that TV game show where pieces of an image “unscramble” and you can start making things out. The first person to call (in this case, comment) “It’s Mr. Peanut with Melissa Joan Hart!” wins.

Or, stick them in the morning show and have the talent give three one word descriptions of a really popular movie that they’ve never seen. Post the clips of him/her saying stuff like “Poop” and “Desert” and “Red”. The first person to post “Martian” would win.

Or do “Virtually Unrealistic” and people have to track 5 lies that the morning guy says over the course of a week. “Traffic on the 10 is just zipping along this morning…”

Find My Leprechaun

Scott Mackenzie sent me a Nuvoodoo Media study that shows Radio contest playing is up 10% during the pandemic, which makes sense. We have a captive audience. Let’s have some fun. Clay with The Wolf in Greensboro says that ANYTHING they’ve done that is mildly creative and entertaining has just blown up and he wishes he could do the Fugitive.

Well….you could. In a way. One of the stations has iPads for the 17th and on the table is FML: Find My Leprechaun. Done as Live I For The Bieber Guy by Q in Memphis and Periscope For A Pair by Elizabethany at Hot in DC.

You would surreptitiously Go Pro someone and send them out to walk around, shop, sit and drink coffee and at TOH, you could Facebook Live them for a few minutes. What the audience would see would be what your person would see. Find them and ask them a phrase and win corned beef or whatever you have for St. Patrick’s Day.

Spring Cleaning

WiLD in Tampa is taking a different approach to that. Dr. Adams Spring Cleaning (wild941.com)