CPR Promotional Check-Up - Mar 24, 2021

That’s The Vax, Jack!

There seem to be three different routes that stations are taking to acknowledge COVID Remembrance Day on May 25

• Giving the audience a place to remember and honor those they’ve lost
• Continuing with their campaigns of giving tribute to all of the heroes in their markets over the past 12 months.
• And pushing pushing pushing the message to GET VACCINATED!

And you really shouldn’t be waiting to push that last message.

I did a meeting with a VP and a morning show on Monday. They need to remain nameless because the VP is in prison and lost their phone privileges over a contraband bust. And the morning show sucks and acknowledging them would just go to their heads and they’d become insufferable.

One of the team got their shot and described the atmosphere and a celebration. “Like a party.” As it should be.

Working with a hospital or other provider of vaccinations, I wonder if you could be there, for a day, to join in the revelery?

The incarcerated VP suggested having people with those little confetti poppers at the exit. Step outside and get popped and rained on with little streamers.

American Airlines hub in Dallas routinely greeted planes arriving with troops coming from the Middle East by having all of their employees line up at the gate and clap them off. I saw it once. It was unbelievable. They do it at schools so why not get some socially distanced volunteers and clap out some people who have been vaccinated?

2016 Alpine Elementary Fifth Grade Clap-Out - YouTube

I’d already lobbed out having someone like DQ there with frozen treats for people as they leave. They’d need to be packaged, like Dilly Bars but c’mon…what goes better with a celebration than ice cream?

At high school games the cheerleaders will line up and create a corridor for the players to run onto the field through. What about doing that as patients exit?

Okay…not everyone likes shots. What if you got someone like a motivational coach to do a video to prop up nervous vaxees?

Or, have one of the talent go and literally hold their hand during the experience.

We all at some point have had comedy clubs as clients. Cool. Get one of their comics, masked, down there to tell jokes for an hour as people get jabbed.