CPR Promotional Check-Up - Apr 26, 2021

Smarter Then Our Moms

One of the CPR clients has some rather Jerry Springer-ish bits planned for Mothers Day. Good. Jerry’s done all our research for us. Why does he do “My Mom Dresses Too Damn Sexy” over and over? Because it works. If pimping out moms isn’t your thing, then how about getting the morning show’s moms in the studio and throw questions at callers and the moms. If you’re smarter then OUR mom, then you win something for YOUR mom.

A Car Dealer Event

One of the stations is doing a day-long event with one of their dealers that is kind of a version of the Fire Department Open House out where I live. One evening every October, there’s free hotdogs, chips and drinks. All the vehicles are polished up and on display for the kids to climb on. They have a portable unit that resembles a small house and kids can crawl through it with fake smoke so they learn to stay low.

There’s a demonstration of them putting down a fire. They had a Life Flight chopper come in and you could sit in it. The kids could put on a helmet and shoot an actual fire hose at a target.

It was geared at kids 2-12. And with that demo…you get the parents.

The thing in Scandia was a MUST for my kids. We go every year. They get to crawl around on a pumper truck. Try the hose. And did I mention the free food?

Said station is doing this at a dealer. Which is perfect because what do car lots have? Space. And while the kids are meeting Fire Pup and getting balloons, the vultures will descend on the parents.

People Who Cheat (and steal and raid the fridge)

It's a sad sad statement on my life that I spent a night watching reruns of "Cheaters" on some obscure satellite channel that I'm sure is only available in rural Minnesota.

"War Of The Roses". "Bait Your Mate". They've all been done. I still think that Hard Drive Raiders would be an interesting bit. We're in a voyeuristic society. Other people's despair makes us feel better about our own lives.

A toned down, and less-likely-to-end-in-a-knifing bit would be to find a listener who is having their food pilfered from the company fridge.

(And who HASN'T gone through that)

You spy cam it, catch the (Ch)eater and then confront them live in their cubical with the video evidence.

Conflict. Resolution. The ultimate formula for movie plots.