CPR Promotional Check-Up - May 11, 2021

More Food Challenges

YouTube has done all our research for us…and “stuff with food” gets clicks. So this is kinda funny.

Next Up?

We’re passed Mothers Day, so, proms.

This is different in EVERY market in 2021.

If there aren’t events, then do the Virtual one. Most of these were kinda bad mix shows last year. If you’re going to do it, dress it up. Have a visual. Get into the theme.

For Your Public File When Lucky was at Kiss in Boise, working with the police, he filmed a video of himself getting pulled for driving while drunk and walked the viewers through his evening and going to jail but then also laid out the numbers: a DUI is going to jack your auto insurance through the roof.

Radar UP! It is inevitable that some local kid is going to get banned from going to prom or there will be some other local story that you can jump on. Be ready for it. Fly in Albany threw a prom in a listeners backyard after she was denied taking her boy friend (a decorated Afghan war vet) to the prom.

Home Made Prom Dresses One of these ends up on CNN every year. Pay for a kid’s prom night (limo, dinner, flowers…) if the morning show can make her dress.

Ghosts Of Proms Past Laura Daniels at Mix in Buffalo actually dragged out and modeled her prom dress.

I think having the jock bio pics changed to their old prom pics would be grounding for them. (I was a BALLER)

Prom Proposals From Hot in Greenville, solicit videos of guys creatively asking out girls to the dance. Post. Vote. They win hair, limo, makeup….

Promtourage One of the stations reached out yesterday and they have a makeover (crappy name), and the night show will escort the re-done wallflower to her prom in a limo..

Prombook Go to Facebook in April and May. Kids post pics of their prom nights. Parents post pics of their kids going out for prom night. Whole lotta posting going on. So they may as well do it on your page/group.

iProms To paraphrase R Kelly, “After the dance, it’s the after party.” In theory, on Sunday mornings at 3 am in May, there should be thousands of 17 and 18 year-olds listening to the station in houses and limos and hotels. The iProm bit is simple; you solicit playlists, scan through them (like stations do with myPod) and find ones that are basically what you would be playing anyway. A couple of cool songs that might not be necessarily in the format can only drive in the point that this is legit and also help your hipness factor.

So every hour from midnight to 6 am on Sundays in May, you are listener driven and focused on the kids who are partying after their proms. And you obviously let them know a week in advance so they can tell all their friends to be listening.

It’s similar to what Live 105 did with “Free For All” at night in San Francisco…and the numbers doubled.

And Following Proms…

Comes graduations.

Tricked Out Hats Decorating your mortarboard is definitely a thing. So either do a gallery or hashtag something like #boardwithschool. There are about a 1000 clients with products and services that a grad would love

Senior Salutes
These came back hard in 2020 to help shine some love on kids who’d had a really weird senior year. This ranks a 10 on the Duh Scale.

Grad Parties I don’t want to whine but my grad party was my cousins coming over for cake.

They’ve become a very big deal since I graduated in 1952. For my daughter Sophia, I hired Nickleback. “Please note, “Nickleback”, not “Nickelback”.)

Do you have clients that sell prepared food? Like, restaurants? Picking a grad and catering their party would be a great prize. 97.1 ZHT did three last Summer and each kid got a Mac Powerbook.

Congraduations Done as “Love Graffiti” at Mix in Cincy where they had love messages scrolling on the site for Valentines. Messages from parents and friends for graduation would be expected from Radio, which was the first social media.

Why My Yearbook Is Hidden Read comments that people wrote in the yearbooks of the various talent on the show. Or even all of the airstaff. Call and ID it as “Drunk after a hockey game? Had to be Mauler.” Ding it was.

“Look….’Thoughful’… Laura Daniels at Mix in Buffalo re-did all of the jock bio shots a couple of years ago so that they looked like they’d be from a high school year book. That’s pretty funny.

Come For The App Download, Stay For The Hair Or replace your jock bio shots with their senior class photos.