CPR Promotional Check-Up - May 17, 2021

Harley and peeled out of there for the weekend.

As I’m sure you’ve witnessed, people are spending as much time outside on weekends as they can. And during the week too. There are three families in the cul de sac next to us that we didn’t know existed until this: they’re out walking every afternoon.

So sitting in a home studio would suck. Relocate to lawn studios and driveway studios and pool studios that weekend. You will sound totally tapped into the vibe.

What else that is safe and actionable?

Meat Lots of people grill on Memorial Day Weekend. Wild went to San Jose, set up in a park and did a giant free barbecue for the community. The Wheel Of Meat is a great weekend giveaway. Have you done Beat The Bomb? Then you could do Beat The Meat. People would have to "stop the microwave before the hot dog explodes" to win steak, chicken, shrimp, bratwurst and other grillable prizes. Throw in charcoal, chips, soda, and ice cream for all the winners. Can you get special station barbecue aprons printed in time? The Beat in Austin did a Kanye barbecue flyaway and gave away all sorts of grilling supplies…including aprons that said “Beat The Chef”.

SPF(Dial Position) The Tuesday morning after everyone gets back, do a Worst Sunburns contest on the morning show. This would be Amy Kaye from Y-94 circa 2017.

Music This is always a “feature” weekend. What if you put together a music list based on the listeners “songs that make them happy”, or songs about “being outside” or have people dedicate music to grads or “Grilling On A Prayer” music for barbecuing or Social ‘Dis Dance (great dance songs).

Boats I live in Minnesota and can attest that they’re out in force. Do you have someone on staff with a boat that will let you do some shifts from out on the water?

Road Trips One thing that you can safely do is load your kids in the car, drive to a place an hour or two away, get some curbside food and get out and hike around. One of my kids found a waterfall in southern Minnesota that I’d never heard of. Drove down. Brought some sandwiches. Hiked and took pics. And it was PACKED. This was not an original idea. Maybe do some “backroads” feature videos that highlight places you might not have heard of and are just a short drive away.

Ice Ice Baby Where does everyone in your market go on Memorial Day Weekend? Wherever they head, you need to be there. Just like WIOG did. I did this at Kiss 102 in Charlotte and the station packed up and went to Myrtle Beach for the best three days I'll never remember. We were joined by about 100,000 people on vacation. Most from our market. Q-102 in Philly used to go to the Jersey shore and broadcast. They also set up at highway rest area that was halfway to the beach, and filled coolers with ice. Killer visibility as a quarter million people headed to the ocean.

Alternative Signage Figure out the key highways that everyone is going to use to flee town, and banner all the overpasses with “Have A Great Weekend!” signs. Programmable highway message boards would work just as well. FRED-FM like progressive signage would be just as large.

Kelly Clarkson!!! Power 96 once did a Bikini Wax Weekend. Mixing and free bikini’s all weekend. Ask and I’ll send the promo.

Imaging I have oodles™. And it’s here. https://soundcloud.com/cprpromo/sets/memorial-day

This will get you started. This is supposed to be FUN weekend. Make sure your station captures that vibe.