CPR Promotional Check-Up - May 18, 2021

Commercial Free Imaging

Since everyone promotes long blocks of commercial free music, sometimes I think we’ve desensitized the audience to it. Kind of like “Win a $1000.”

But sometimes, stations will have fun with it. NOW-FM Commercial Free Monday/Subliminal Message Sunday by cprpromo | Free Listening on SoundCloud

Or 103.1 The Vulcan in Birmingham where they overbooked their spots and were looking for volunteers. The “I have big time offers!” thing made iced tea pass through my nose. Birmingham Booked Commercials by cprpromo (soundcloud.com)

LIVE! FREAKING! MUSIC!

I heard one of the competing stations last month make their first concert announcement since early March of 2020. And it sounded JUST like that concert announcement. It missed, by a mile, the fact that the audience has not been able to enjoy a concert experience in a year. It could have been a promo for an appearance at the Yarn Barn.

So…one of the stations has their first weekend of concert tickets in 15 months. It is going to be jubilant and celebratory and loud and joyous. The artist will definitely get mentioned but it’s going to be about the return of LIVE! FREAKING! MUSIC!. That will be hit at the beginning, the middle and at the end when they promise “and be listening to win more tickets to see LIVE! FREAKING! MUSIC!”

And with the next concert they’re going to work in, “I’ve never been this excited to pay $15 for a beer!”

Pump It Forward

Gas is always a great prize but we can do so much better than gas cards.

When Kris Abrams was in Phoenix, they presented it as siphoning Brad Paisley’s bus drive when he stopped by the station. The artist even cut imaging wondering why the bus had just filled up, they stopped my KMLE, left, got a block and conked out. It was positioned as if it was the prize closet was filled with red fuel cans and the GM had to put out a memo about not smoking or doing any activities that could create static electricity.

Beat The Bomb was created at Power 96 in Miami so we used the methodology, created an intern named Rodney, gave him a length of black rubber hose and at appointment times check in with him lurking in parking garages. Basically he would suck, spit, cough and then start ticking off the gallons. You won as much as you felt comfortable with. If you heard a siren and “Halt, mall security!”, you lost it all.

99.1 HITS-FM in doing their own less sucky version of that in St. Johns. PUMP IT FORWARD Fridays | HITS FM (991hitsfm.com)

Another GREAT “Get Your Shot” Message From The Medical Community

It’s not hard: reach out to the Director of Communications for the local hospital and throw them the idea. If they balk, and they won’t, go to your personal doctor. Stayin' Alive: A COVID-19 Vaccine Parody - YouTube