CPR Promotional Check-Up - Jun 10, 2021

What’s In Colt’s Pocket?

You should always have a couple of go-to methodologies that you can just plug prizes into, like tickets or giftcards. Stuff like “Helium Theater”, “Will It Float” or “Bubba Or No Bubba.” Holly at Mix in Cincy has done “What’s In Holly’s Pocket?” and Colt at 106.1 Kiss-FM in has started doing it: guess what’s in his pocket and win. Kind of like what the name infers. What's In Colt's Pocket? | 106.1 KISS FM | 106.1 KISS FM (iheart.com)

Summer Food Brackets

You associate Summer with food and, and every market has that “thing” that people associate with the season. Here? Growler beer. In Des Moines, it’s ice cream so Kiss did a Mom & Pop Ice Cream Joint bracket.

BEN in Philly just wrapped up a Memorial Day food contest. You should noodle on it and see what would work where you are.

Summer Sounds

If you had a summer hole that needed to be filled, Secret Sound will do that.

99.7 NOW-FM is back into Sound right now. 99.7 NOW’s $5,000 Secret Sound - 99.7 NOW (997now.com)

Last Summer they did some seasonal sounds like cutting a watermelon, pouring charcoal in a grill and having a fight with pool noodles.

Giving People What They Want

You should always know what your listeners WANT but can’t get. And then try to give it to them. There’s no gambling in Hawaii and Hawaiians LOVE to gamble. The #1 travel destination? Las Vegas and there are casinos that cater to JUST the Hawaiian biz. So KRTR “opened up a casino in the basement.” The DJ would ‘escort the caller down the stairs, knock, you’d hear a thing slide open, they’d give a password and the door would open and you’d hear a casino’ and they’d play roulette or blackjack for a prize.

In North Carolina, it was lottery tickets. So, I sent $50 to Promotion Directors at Clifton stations in 16 states where they had lotteries and asked them to buy 50 $1 scratchers and mail them back. People in the Carolinas were lottery INSANE. If someone was going to a wedding in a state where they had a lottery, people would give them money to buy tickets and bring them back. So the idea was "This hour we're playing Iowa, Washington State, Massachusetts, Texas and Delware! $900,000 up for grabs this hour!" It was huge except that the corporate Legal Dept screwed up and gave us the wrong advice…

George Beasley

He was one of the last of the Real Broadcasters, and passed away yesterday at 89. When I joined Beasley in 1989, they were still pretty “regional” and around the south and southeast.

George would visit the station in Charlotte once a year in conjunction with attending an ACC basketball event. In 1991, it happened to be the day that the vice squad shut down the lottery contest. So he takes the quick hop from the airport and arrives to find our parking lot filled with TV trucks and satellite dishes.

Mark, the PD and I were standing in the downstairs foyer kind of watching the excitement when THE OWNER OF THE FREAKING COMPANY walks up. He wanted to know what was happening so we told him.

“How much did this cost?”

$800

“Cleared by Legal?”

Yup.

“Am I going to get sued?”

Nope.

“No animals or children were harmed?”

Nope.

“This is fantastic” and he went upstairs to make the rounds.