CPR Promotional Check-Up - Jun 11, 2021

A Mask-less Halloween

Kathy Higgins with Summit in Omaha has a 120 day goal for getting promotions created and on the streets. I just added a few weeks to that.

According to something I heard on one of the stations in here the Twin Cities, the costume industry is preparing for a Halloween where no one is going to be buying and wearing masks. That…actually would kind of make sense. We might be masked out.

Christina Fitzgerald, before she became a muckety muck record person in Canada went through a zombie-making transformation with the rest of her airstaff in Halifax. I don’t have the pics but here is Dex with Summit doing it last year. Halloween Makeup Demonstration - YouTube

So, knowing now that that will be the trend, you have:

• The theme for your Halloween event.
• A potential gallery contest.
• Imaging
• Social media content that shows some of the OLD SCHOOL masks where the eye slits were about the size of an ant.
• And a video for the morning show to make.

The Best Prize You Could Ever Give A Listener

A job.

We’re in the 90 day window for Back To School and KSON in San Diego has a homerun campaign called “Employment After Deployment.” They help former-military get skills and whatever other items or resources (a mobile phone, transit cards, clothes) that they might need to get a job.

With the massive shift in work and fields of work during COVID, what if your August promotion was finding a furloughed listener/s and getting them classes at a client. I don’t think there’s a station on the planet that doesn’t have secondary ed and trade school clients.