CPR Promotional Check-Up - Jun 24, 2021

Outblur

I used to drive the 105 miles from Birmingham to Huntsville at least once a year. I actually had Valentines dinner at a Stuckeys.

And it’s 105 miles with LONG stretched of billboards. Just miles of them one after another after another. They just blurred together. And then, I was driving and something caught my attention. There was a bird on top of one. And this was from maybe ½ a mile away. It was a seriously big, almost prehistoric bird. What the hell. And then when you got close you saw that a guy who owned a mini storage place in Cullman had put a giant eagle on top of the board.

It got my attention. And that is Promotions.

Groucho Marx had a great line that KSFM went and turned into bus shelter art.

The theory was to create people who would never in a million years listen to the station. “If that guy hates the station, it MUST be good.” Undorsements.

Pooch Parties

The audience has hot buttons and knowing that, we should push them whenever possible. Pets are a hot button. So we should push that button.

I saw this event a few years ago on one of the news sites and it turns out that my niece takes her dog to it every year. Puppy Pool Party - YouTube

It would be dumb to reach out to the local parks and rec and test their feelings about it.

Your Next Public Service Video

‘Tis the season for irresponsible pet owners to leave their pets in cars.

If you have a client that is a vet or otherwise “pet service oriented” client, work with them to do a localized version of this. And obviously, with humans, not with a dog. Like is too short to have the SPCA show up with burning torches at your station. DOG IN HOT CAR: Vet Locks Himself in Hot Car To Show What It's Like | The Dodo - YouTube