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CPR Promotional Check-Up - Jul 1, 2021
July 1, 2021
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4th Of July Military Tributes
There was a great 4th of July feature that a lot of stations rediscovered during COVID and it’s very very simple.
- You have people leave voicemails for their loved ones who are serving in the military. Ask that they leave email addresses for themselves and the loved one.
- You cut these up into imaging that would start at 5 on July 2nd.
- You email both parties to let them know when it will run so they can listen in.
The Olympics
They will be normal-ish and will be a distraction which many people still need.
Opening Ceremony I believe it was Schulte & Swann at KZIA that did a torch run around the block with a flaming roll of toilet paper on a stick. When they returned to the station they were greeted by a marching band and touched the torch to a grill soaked in lighter fluid. Because of the drought…maybe not. But the opening ceremony is always something you can build something from.
Local Athletes You should be hyper alert for people from the market who are going and glom onto them and their families like pilot fish on a shark. If they’re leaving from your town and not a training facility, do a rally at the airport.
Imaging I will have stuff to send next week. But you’ll also want to trick out your site or logo if possible.
“Favorite Olympic Moment” If a client requests that, politely refocus them. There are two: the Miracle On Ice and The Dream Team.
If The Win, You Win There will be 205 countries competing. Randomly take 205 listeners and assign them to a nation. The listeners earn points for each medal the country wins. Or have Gold, Silver & Bronze prizes for the top three winners.
Redneck Olympics As done by The Eagle in Norfolk for Zac Brown tickets in 2016. Events included “chicken fried cornhole” (chicken nuggets thrown at a cornhole board) and “toes in the sand” which involved picking objects out of the sand using only your toes.
Obscure Sports There are a lot of odd ones out there and it’s possible that you have some enthusiasts in your market who will come in and teach you how to play. This will get you started. 25 Most Obscure Sports In The World (list25.com)
And Shirling needs to be covered.
Synchronized Winning As done by Power 96 in Miami. Not one but two winners when there was a cue to call.
The Dumber Olympics As done by Y-98 in St. Louis where they honored listeners who could do stupid human tricks ala Letterman.
Water Parks KHTT in Tulsa tied in a waterpark for a day of fun competitions like fastest slider on the water slide.
Office Olympics An old standard. An afterwork competition at a place like Dave & Busters pitting workplaces against each other. The prize should be for the entire office to use and enjoy.
Bowlympics Done by a station in Portland. Same concept as the office promotion but at a bowling alley. You need to insure they’re all employed with the competing workplace so that no one tries to sneak in a ringer.
Opening Ceremony Cliches Kind of like Macy’s Parade Cliches, come up with a dozen (“proudly representing”) and assign them each to a listener. The one that gets used the most wins.
A Performance Boosting Weekend Include Red Bull or Monster with all your prizes.
Eastern European Athlete Of Gastrointestinal Disorder Get a caller, give them something like “Hirschsprungs” and they have to categorize it as one or the other.
High/Lowlypimpics Fill a vase with little gold medals (gold foiled chocolates would suffice) and do a high/low game to win something “gold themed” in your market. Golds Gym. Goldbergs Deli. Whatever.
The Canine Olympiad What is more fun than a day at a park with listeners and their pets doing fetching games?
Bartender Olympics Sponsored by a liquor distributer.
Bridesmaid Olympics Nothing says “TV” more than women in bridemaid dresses competing in silly games.
So those should get you started. I have a more complete list of competitions for Redneck Olympics from HANK-FM in Winnipeg if you want to see them.
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