CPR Promotional Check-Up - Jul 8, 2021

Speaking Of Which

99.1 Hits-FM rebranded just in time for the warm weather and are going with this theme for the Summer.

Pick A Prize

Sub-ter-fuge: noun. “To under a terfuge.”

Back in the day when we spotted cars with stickers for money, I was “Paige in van #14!”

We had one van. But it sounded like we had a fleet.

Here is an example from 98.9 The Bull in Seattle of taking $5000 and making it sound like you have $45,000. And like their sister-cluster in northern Minnesota, this was sold and sponsored.

Beach Restaurant Brackets

Very very early in COVID, we discovered that brackets seemed to work for people who were stuck at home but still had strong opinions about stuff.

The Beasley stations have really done a great job with foodcentric brackets. As witnessed by this one at WJBR in Wilimington.

The World’s Easiest Contest

This is a reminder of a great methodology. Wild in Atlanta had been making people really work for One Direction tickets. And in 2013, those were huge prizes and kids WOULD work for them. So for their last pair, they did the World’s Easiest Contest: caller 1057. From JB Wilde: Resulted in 38% increase in meter avg vs avg tue 1p-5p since January