CPR Promotional Check-Up - Jul 13, 2021

God Bless The Silly People

look at everything as "promotional Play Doh", like, okay, what can we make out of this. Heatwaves suck but they're hard to ignore. You can create a fake nude beach and broadcast from there like Wired in Philly. You can do a video about pet safety like Hot in Ottawa. You can pay AC bills like Live in Portland. You can go and do popsicle runs to outdoor workers like Power in Redding. Or you can give away Super Soakers like The Bull in Seattle

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The Stuff That Sirius And Spotify Can’t Do

Cumulus in Fayetteville helped to reunite a stolen service dog with his owner through the power of Radio and social media. We have a big voice. It’s nice to see it used for things like this.

Scary Movies

You might not know this but most movies from the 80’s and 90’s are available on reel so that they can be shown in theaters. Which is how Z-90 in San Diego did a Listeners Choice Film Fest and for charity, over a weekend showed everything from “Scarface” to “Pulp Fiction” as chosen and decided on by their listeners.

U-92 in Palm Springs in the early 00’s did it with scary movies for Halloween.

We know that brackets work and Jason with Hank in Lexington suggested that as a bracket contest for late September/early October. You just need to give your participating (and probably independent) cinema time to get the reel.

It would kill, figuratively.

New Nonstop Service

Here is a great example of a guy who has turned his passion for travel into a promotion. Jay Kruz at Mix in Cincy is the KING of finding airfare deals and is very connected with the local airport.

It’s also a really good example of being hyper alert to when carriers open up new service from your market. You should have the email address for the “city manager” for every airline that does your market. Every airline has one and they’re the person who can authorize promotions.

Redundant Tally Marker

I saw this as a Facebook Live end-of-airshift thing by a morning show. The host has a dry erase board and keeps track of the cohosts repetition of phrases. On Friday it was “I hate my life” which she said five times. It was NOT mean-spirited and was kind of funny.

Morning show are like sitcoms. The characters have quirks and habits and things about themselves that you can play with. At FRESH-FM in DC, with the Tommy Show, it was the Kelly Collis Monogamy Tracker. Wired in Philly had “Evil Clown Sightings”. V in Atlanta had “Accidentally Let Solicitors Into The Building.”