CPR Promotional Check-Up - Jul 29, 2021

Win A Dog!

When Hot 89.9 in Ottawa first debuted “Win A Baby!”, that was how it was presented: you could win a baby. And as they’d hoped it blew up, they got all sorts of Mad Press™ and then they finished the reveal and announced that you would be winning about $17,000 in invitro services.

Somewhere, a very bright station that is prone to doing very bright things, is going to celebrate the Dog Days Of Summer by awarding a listener a dog. Here is the imaging:

Voice Guy -This Summer, (station) wants to give the prize you've always dreamed of. Sleek. Built for speed. Four on the floor, it comes in a choice of colors and it moves!

Listener - COOL! I want to win a car!

Voice Guy - Car? Who said anything about a car. A dog!! Yes, it's the (station) Dog Days Of Summer

Insert contest deets

Finish with a quick legal read: "This is Lawrence Mahanney, legal counsel to (station). No. We're not giving you a dog. That would be stupid and unethical. We're giving you store credit at the Humane Society for you to pick out your own dog. Please. No more calls. There are not going to be any transfers of living breathing items between the radio station and contest winners. I need a drink.

Pool Crashing For Beginners

In many markets, that’s where you’re going to find people. So, that’s kind of where you want to be.

1. Get cold sodas or water or chicken wings or whatever a client will pony up.
2. Promote that you’ll be out crashing pool parties.
3. Solicit people to call or post from their party. Have the talent direct you to where they are.
4. Show up.
5. Post some photos.
6. Head for the next party.

And you do it for the audio. From Island 106 in Panama City.

Daddy Hairstyling Lessons

The morning show at KZIA did this once with Clare leading the men in lessons on how to do their daughters’ hair. It could be a good back-to-school one-and-out morning show bit. Because at some point dad WILL be doing crisis management as the kids head out for the day and will need this life skill.