CPR Promotional Check-Up - Aug 2, 2021

NFL 2021/Beer

Got my first football/beer promotional request of the season. Not many clients are better lifestyle match-ups then this. Most of these promotions ask for on-site, POP or register on-site. Which normally would suck, but you just balance it out by having a vibing prize. Like…

Kickoff Runback The downside to insured promotions is that you need to back some money out of the buy to pay for them. BUT…this was one of the better ones. Done by B-95 in Fresno with the Bulldogs. One listener got picked for 50 yardline seats at every home game. If the ‘dogs ran back their first kickoff of the day for a TD, they won $50,000. (No winners in three seasons) Also done by WIXX in Green Bay with whatever franchise that market has.

Win Your Own Sports Bar Kind of like Man Cave but on a less Social Anxiety Disorder scale. Newcap in Edmonton did this and put $10,000 into a listeners basement to turn it into the ultimate viewing room for hockey. Bar. Easy chairs. Big TV. Jukebox. Neon lights. What if you took some dude’s rec room and made it into his own sports bar?

All On The Bus I like bus promotions because there’s no stupid qualifying; you win and you’re on the bus. In the past I’ve sent bus loads of winners on beer-sponsored trips to go innertubing, skiing, white water rafting and obviously: to concerts. Some of the stations have done beer busses to casinos and the beach. Either way, loading 50 winners on a bus, stocked with coolers of iced down beer, is a great promotion. And where would you go? ROAD TRIP to an NFL game within, say, a 300 mile radius of the market.

Thinking “Web” WOW Country in Boise did a “shoot the duck” kind of video game on their website to win a hunting package. With football you could attempt to kick a field goal, or, much less techy, have a weekly “pick the winners” pool.

The Ray Vanderveer Method Of Politicking My state rep is Ray. My main man Ray. He comes out to Scandia every September for Taco Days and walks the parade route handing out little Minnesota Vikings schedules. I’d do those with perhaps a text code for winning an NFL package courtesy of the client.