CPR Promotional Check-Up - Nov 9, 2021

“Failure To Lunch”

Yes; food deliveries are very different based on where you are and corporate policies right now.. But…they work (“Damn it” is implied) One of the stations has a pizza place that wanted to do free product but with a hook. The hook is going to be people emailing in mid-afternoon, lightheaded and starving because they got dragged into an HR meeting, they were stuck in the elevator, or any of the myriad of reasons why people miss lunch. And the station and client will dash over and rescue their afternoon.

Turkey Tag

“Tag” as a methodology is one of the best ratings contests that I know. To win, you have to listen twice, ie: to win you need to know the name of the person who won before you. And then the designated caller at the next appt. time needs to know your name, etc. etc. ad nauseum.

One of the stations just got 25 turkeys…so they’re going to do a week’s worth of tag. The first winner just needs to know their own name.

Brew Ha Ha

There was a TV show in the late 70’s called “Make Me Laugh” where comedians would have 60 seconds to make a contestant sitting in a chair, crack a smile. Letterman was actually on it.

KOZE is doing it as Brew Ha Ha. Call in and make the DJ laugh and get a $25 gift card to a brewery and qualify for a kegerator. The Brew Ha Ha…Win a kegerator! | KOZE

Battle Of The Burbs

A lot of markets have divisions that you can play off. Dallas vs. Ft. Worth. Minneapolis vs. St. Paul. Tampa vs. Pete. In Calgary it’s the North Burbs vs. the South Burbs.

Matt and Sarah at JACK in Calgary do a trivia contest every morning. They take a caller, they identify where they’re from and then go up against the talent from the opposite side of town. Matt is South and Sarah is North. Beat them and win. BATTLE OF THE BURBS | JACK 96.9 Calgary (jack969.ca)