CPR Promotional Check-Up - Jan 21, 2022

Disney In Ice

There are three variations of that show on tour right now. And these are great prizes, so what could you do?

“Hidden Mickeys”. Phil Becker and Dan Seeman know what those are: Mickey Mouse silhouettes that are hidden around the theme parks. The true Disney geeks are always on the search for them and will excitedly post a pic when they find one that they haven’t spotted one of their previous 300 visits to the park. So hide some on the site. Find. Click. Register for a draw.

When Joey Tack was at Hot in Knoxville, that station was a monster. They were topical, funny and never ever missed a thing. And then they did. But anywho, they had some Disney On Ice tickets to giveaway and Joey wanted to save a pair for something exciting and a little more compelling than people entering their emails. So I suggested “Disney In Ice.”

They took a little Mickey Mouse, froze it in a block of ice, cammed it under a heat lamp and people had to guess to the second, when it would melt out and topple to the ground. Closest without going over got the tickets.

When it was done the Disney rep declared it, “The best Radio contest I’ve seen in a long time.”

So, here’s how you do it.

1. You’re going to need tap water. That is generally available without having to call a client and ask for it.
2. A plastic storage bin that you might use for packing your kid off to college. I’m going to guess that either you or someone on staff probably has one they will sacrifice.
3. A little Mickey Mouse figurine. Again, someone has a kid in college who isn’t going to miss their toy from when they were 7.
4. Access to one of those big freezers with a lifting top. The kind you might store your deer or a homicide victim in. Or, find a client that has a walk in freezer.
5. Fill it up half way and then freeze it.
6. Take it out, place your Mickey on it and pour in just a smidge of water so that it covers his feet or base. You might have problems with him floating so you will need to McGyver a way to hold him in place.
7. Return to the freezer.
8. Remove and pour in a little bit more. Maybe an inch.
9. Freeze.
10. Remove and pour in the rest of the water.
11. Freeze.
12. Remove (you’ll need two people)
13. Transport to where you plan to do this and then cut/break away the plastic.
14. Hang a heat lamp and go live.
15. It will take hours but when you, the judge has decided that Mickey has fallen over on his side, it’s done and go through the guesses and find the person who picked that time.
16. And never ask me how I know how to do this. I have a lot of time on my hands.

A version of this was done by Hubbard in the Twin Cities to award a giant inflatable lake toy, using a sheet of ice outside Greg Strassells window and a Barbie jeep.

And remember, no one will ever remember or recall the stations that just do the normal stuff. They’ll remember the brands that dare to be a little foolish occasionally.