CPR Promotional Check-Up - Feb 8, 2022

Bill Tanner

Bill passed away last year and if you ever had the opportunity to sit with him, you instantly realized that he was going to be the smartest person that you would ever meet in Radio.

From Jo Jo Morales - He programmed to fans. It was his emphasis on providing a comfortable listening experience on the whole that rendered programming science used against him as null and void. He also knew that obsessing over ratings manipulation theory would suck the life out of the product. Make your listeners fans and then program to them.

Among my favorite Tannerisms –

• "If you think about it, Family Four Packs kind of suck for people who have more than two kids. Maybe the nice DJ can be the one to tell Tommy that he has to sit in the car while everyone else is inside enjoying the Harlem Globetrotters."
• "Our goal for (calendar year) is to make better mistakes."
• "If everyone is going something, don't do it. Or do it differently."
• "All of the ratings machinations and gimmickry will never ever beat a radio station that has an emotional connection with the audience."
• Brevity is the soul of wit
• “Great morning Radio is the ability to establish yourself and your team as entertaining people with whom the listeners feel comfortable. Predictable unpredictability.”

Hot Chicks On The Internet

One of the stations has a “thing” that’s being sponsored by the Egg Council. Which reminded me of this little ghetto incubator we had in 4th grade where we watched a chick slowly hatch over a few days. Remembering that ALL great promotions go back to 4th grade, what if, the next time you have a decent grand prize, you get ten qualifiers, assign them each a numbered egg, webcam it and the first egg to hatch wins the prize for the designated listener.