CPR Promotional Check-Up - Feb 16, 2022

Flash MOB

I try to toss out some stuff that you can hopefully do something with in the time that you can put it together. Superbowl? Except for the next thing? Probably not. Though, Valentines can still be cobbled together. So let me know if Monday looks blank. I got my first Mothers Day “we have a client that needs…” request yesterday. The client has a big deck with food and alcohol and room-to-lounge. So I think they’re going to tease (for the Friday before Mothers Day) to “be ready to roll when we tell you when and where” and at 2 pm announce the location. Come. Lounge. Escape. MOB = Moms On Break.

Green….Means “GO”

Jeff Kapugi was the first to use the act of manually refreshing a site to make a stoplight change from red to green, which was the signal at his station in St. Louis to text and win Jason Aldean tickets.

“Guess How Many Beans Are In The Jar” is a contesting methodology for fairs, elementary school events and even Radio dating back to cave dwelling. Mix in Cincy just brought it back for giving away casino prizes.

You could do it for St. Patrick’s Day with green M&M’s in a glass jar or bowl. Post the pic, and the listener that guesses closest without going over, gets to go somewhere. During COVID, weekend stays at a nearby resort have been homeruns.

For The Morning Show

I learned the concept of “If You Believe Something Is There, People Will See It” from Kerry Brown in 6th grade who was the first “on” the Sears mens underwear rumor. So it was fun to make the population of Miami/Dade believe that something, well, really offensive had somehow snuck Power 96’s busboards. The station spiked in lots of “listeners” who had seen it and “Someone is going to lose their job for sure. You kind of have to squint but ‘it’ is RIGHT THERE. I had to explain a whole lot to my kids about things I thought I could wait on until they were older.”

Grab a shot of something random from a morning show event, post it on Facebook and Instagram, loop in a dozen of your favorite prize pigs to start the commenting and watch it take on a life of it’s own.