CPR Promotional Check-Up - Feb 21, 2022

One Tank Getaway

You should always kind of draw a 150-200 mile circle on a map with your market at the center. And then just look for stuff you can do. Skiing. Tubing. Beaching. Golfing. Casinos. Concerts. Whatever.

WAPE in Jacksonville came up with the best name. You should steal it.

Mardi Gras

You were obviously buried in Valentines last week and you should have St. Patrick’s Day on your radar. And like a tiny European micro principality, Mardi Gras is wedged right in the middle. It’s like Andorra; visited by only the coolest and most adventurous promotional travelers.

It’s March 1. And….go.

• Beads. It’s all about the beads. No treble. Whatever you choose to do that week, have lots of them for your clubs and parties.
• Are any of your listeners going? That’d be good to find out. Have them cover the action. 98PXY in Rochester did Bourbon Street Or Bus and sent an RV full of winners south, kicking people out along the way. The winners covered the party in the Quarter and updated it daily on their site.
• Mardi Bras is a charity drive in Salt Lake City that is done
• Doing a Mardi Gras party where you are is great. But PLEASE get into the spirit of it. Most stations will take their Tuesday night club gig and stick “Mardi Gras” on it. And then it will just be a club night with “2 for 1 well drinks until midnight and the ladies drink free!” Yee freakin’ hah. Get beads. Hire dancers in skimpy outfits to dance on the bar. Make it actually mean something.
• All Tuesday on 1st, the only way to win on the air is to “Show us your hits!” Which would be which listener can post something the station asks for and get the most clicks. Allowable at some stations. Not others. “Hits” could be auto damage too
• Which is what Fly did in 2009. They showed you Britney’s hits (they played a bunch of her songs) and you called in, won and qualified to see her in Newark…where PARTY lives.
• Party Gras is a cool name.
• The grossest Mardi Gras event I ever did was an Oyster eating contest. Ugh. But that is New Orleans.
• What New Orleans-themed bars are in town and why haven’t you reached out to them?
• “Fat Tuesday”. That’s almost too easy. Anything involving weighing in listeners in search of your biggest fan would seem to be a natural. Obviously…bodyshaming is NOT a good thing so if you try this, do it deftly.
• For no reason other than you can, I’d find a balcony that overlooks a busy street and have a party on it. Throw beads. Get arrested. Just like in New Orleans.
• Can you get away with women flashing their chests for prizes on the morning show? No. But what about Moob’s? The web traffic for some kind of voting thing? Please….
• Have already spoken with a station who will be doing Ring The Interns Neck as their contest at their club gig. Like a carnival game. She’ll be sitting on a stool and listeners will try to get strings of beads over her head from 10 feet away.