CPR Promotional Check-Up - Feb 28, 2022

Concert Ambassadors

XTU in Philly is looking at more Country concerts than that market has ever seen in a single summer. Nicky who does afternoons there thought that awarding an ambassador for each show would be a homerun. The winner would get to go in inside for the broadcast, meet the artist, do some of the interview maybe, help with the social media and get one-step-above VIP treatment. Plus it sounds cool and no one has done it.

High/Low

High/Low is a killer methodology. The aforementioned NOW in SFO once did a Cinco de Mayo flyaway to see Lady Gaga with a giant receptacle filled with Red Hot candies. One of the Newcap stations sent listeners to the Sasquatch music festival with guessing how many “sheets of toilet paper” were in a festival porta potty. WMMR in Philly did it with an alphabetical variation: name the artist based on guesses. Bad Company? Too low. Loverboy? Too high.

Lights, Beads & Baubles

My first non-Spring Break experience with beads was with WiLD in Tampa for Gasparilla in 2000. Yoli from the street team had a connection and we were able to get three Hefty trashbags of beads to throw out at the parade.

As STUPID as it sounds, people went nuts. People like beads. Word. Which is why a station-to-remain-nameless has 8000 green strands for their St. Patrick’s parade.

Several stations, for 1D and Taylor, did logoed beads last year that they would hand out en masse on the plaza and then use for spotting for upgrades. My memory is that one of the 1D guys (the dreamy one) was wearing one in a photo that made it in the newspaper review of the show. Most specialty item people can hook you up.

It goes without saying, so I’ll say it anyway, that you are likely to do some events that may actually occur after dark. For a No Doubt show at Journal Pavilion, KOB-FM in Albuquerque got red and green clicky lights that could clip on your clothes and flash when you clicked them. They covered street teamers in them and they worked the plaza, clipping these on people…which were then spotted inside the venue for meet and greets. Imagine a 12,000 seat venue with a couple of thousand of these things flashing away.

What is better than a roller banner on a fence at 10:30 pm? Street teamers in station gear wrapped in twinkle lights with battery packs dancing around on the plaza, inducing acid flashback in a few of the concert go’ers. Which is what 94/9 in San Diego accomplished after a Muse show. These would be great for night time parades, festivals, whatever. www.lights.com/battery-string-lights

And at the end of the day, you can always revert back to age 9 and give the promo staff sparklers and have them bounce around.