CPR Promotional Check-Up - Mar 2, 2022

Spec Promos

I had a meeting with a station yesterday where they’re working on a Halloween promotion that’s actually pretty cool and would tie Halloween together with a couple of local “elements”. They tried to do it but were unable to last year because Sales wasn’t able to get anyone on-board.

This happens.

One thing that helps is to paint a picture of how you intend this to sound. I provided a bunch of ideas for CRS and they asked for imaging because that would be more illustrative than someone talking about it.

So, if you have something that you really want to see happen, talk to me, we’ll write up something amazing, get it produced and give it to Sales. It could be the thing that helps you get the project moving.

A Winning Client Meeting

Hot 104.5 in Knoxville had a request from a grocer client to come in and blow them away with a spec promotion. They brought this… and when it was done….the client applauded.

Sidewalk Chalk

One of the stations has a festival in May that will draw about 50,000 a day over three days and obviously they’ll be there. Good.

Like any kind of festival and concert, there are always going to be rules about what you can do on-site. But…they can’t tell you want you can do off-site.

One option that I’ve seen done repeatedly is sidewalk chalking all the walking routes from parking to the gates. You need a couple of templates and some sidewalk chalk. Very easy. Questions on the templates and chalk? Holler.