CPR Promotional Check-Up - Mar 9, 2022

3 Minute Concert Recaps

This was a brilliant idea that came up in a meeting on Tuesday. Most stations make the mistake and leave the concert venue once everyone is inside, completely abandoning the chance to work the happy, giddy, inebriated people as they leave. What if you compiled and posted a quick video of people recapping the show and their favorite parts while they’re still high from the experience.

Trolling Clients

One of the stations is involved with a charity event hosted by an athletes foundation. They’re going to see what local businesses and are supportive of the foundation and use it as an “in” for future opportunities.

My favorite AE was named Meg and she was great because she was a sincerely nice person and inevitably became really good friends with her clients. Socialized with them and their families and would support things like their kids’ youth sports programs and things like that. She didn’t do it because she was a sleeze. She was just being Meg. That’s who she is.

It wouldn’t be entirely stupid to put together a hit list of 50 local business people and turn it over to someone to go through their social media. Just a quick scroll back through Bob The Car Dealers Facebook page to see if anything jumps out. Like he volunteers with the Lions. Or his daughter is in choir and did a car wash at his place to raise funds for their DC trip. This is good stuff to know. Sneaky but good.

Direct TV

Another TV campaign that is parodyable. “Some people like to listen to the other station for long long sweeps of commercials with no music, but these are the same people who enjoy catching themselves in their zippers.” I think you could really highlight your strengths and their weaknesses.

And who doesn’t love a good infomercial? Thx to Tommy at WiLD in Tampa.