CPR Promotional Check-Up - Mar 17, 2022

Who Doesn’t Love Cereal?

K-92 in Roanoke has dipped their toes in a new genre of brackets and hit Gold.

Gas Spies

Chris Fleming with Eldorado Broadcasting had an interesting observation: everyone is on social media tipping their friends to the cheapest gas. Cool. Then they should be doing it with us. Snap, share and throughout the day read some of the finds and give credit to the listener that spotted it.

Gas Station Take Overs

One of the stations has one happening and asked for some tips that they might not have covered in their planning:

1. Don’t announce the location until you are there and ready to set up.
2. Ask the gas station manager to NOT tell their friends.
3. You always want to have a LAST CAR sign to stick on the trunk of the last car and when you DO have your (dial position number of) cars, announce that.
4. If you have a concert banner, stick it on the roof of the gas station facing UP in case you get a TV chopper
5. There are two rules of thumb in regards to alerting the police ahead of time. They could say “no”. But also it would be nice to have someone directing traffic.
6. In Boise they had a guy in a morph suit who played to the cars: Gas Man. The TV crew LOVED that.
7. Put little temporary station tats on your hands. Or draw them on. Because that’s the TV angle: the hand pumping the gas.
8. And yes, you will cause chaos. But that actually makes it better. Choose your location so that it’s doesn’t like shut down the busiest road in town.
9. The “we’re taking over another station” will telegraph your hand. I don’t know who COULD jump in and beat you to it but I’d just direct people to a major major announcement. And give clues. “It doesn’t involve…a concert.” “Rubber is involved.”