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CPR Promotional Check-Up - Mar 25, 2022
March 25, 2022
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Film Your Fumes
There’s some good gas card stuff starting next week so, look for that.Right now you could have a massive amount of fun with ONE (1) $50 gas card. For instance having listeners take a quick vid and post of their dashboard (and the car running). The person you think is closest to the needle being on E, wins. Or those little color bars. Or “remaining mileage”. Thx to Dom Theodore for the name. (250) Kramer test drives car on Seinfeld - YouTube
Keywords To Win Gas
This is way to good and topical of a prize to not have fun with how you give out the keywords. Like one of the stations having ghosts do it around Halloween.One of the Alpha clusters has two stations and they’re both going to be doing gas, so they want to do something that will differentiate the two.
Could you have “(the market’s) only dealer of the ‘Turbo Max Monster Grog’, the biggest SUV on the market”. Weighing in at 4 ½ tons, it comes with it’s own game room for the kids and fully reclining passenger seats with personal fold out TV consoles. “And it gets 3 mpg so you’re going to really want to win this gas.”
For the other station maybe it’s a really really SMUG driver of an electronic car…
Gas Giveaway Imaging
With many people making changes to their group contesting and theming it as “gas”, it’s way way too good of a prize to waste with boring imaging. Plus with other stations potentially doing it in your market, HOW you present it is so important.Could you re-do the Ghostbusters song as “Gasbusters”?
I took a film class in college because I thought it would be cool to get credits for watching movies. We didn’t watch “movies”, we watched films…
One take away is that “antagonists” are important. Reality TV would suck if it wasn’t for antagonists.
And Radio’s had a few:
- Jo Jo Wright had a “listener” who would attack him on social media. The audience hated her.
- The best was “John” at Hot 89.9 who sued to stop The Fugitive.
- Arty Shenkman, a Las Vegas ticket broker who goes after Kiss in Albany when they do iHeart Music Fest giveaways.
- The GM’s bookie in Orlando at Jamz.
- “Karen” who attacked Kiss in Dallas on social media for “Karen Cash”
- And an oil billionaire who was outraged that The Wolf in Greensboro was doing Free Gas.
"At a time when my very patriotic industry is enjoying record profits and stockholder dividends, it's deeply concerning to us that an irresponsible and dare I say SOCIALIST radio station is giving away free gas. Please cease and desist or you will feel the wrath of (bleeped out) oil!"
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