CPR Promotional Check-Up - Apr 5, 2022

Misting Tents

It appears that after last summer’s abbreviated-but-we-still-pulled-it-off summer, that this year will be more wide open.

A cluster has a community fest that pulls about 300,000 and didn’t want to just have a canopy, a table and a prize wheel. They have an equal sized space adjoining them to use too.

And it will be hot.

The first misting tent I ever saw was at the California State Fair. It was about 2000 degrees and people were packed under it. Honestly, the water barely made it down to head level before evaporating because it was so hot, but it was literally 20 degrees cooler under there.

There are a dozen varieties you can rent and this could easily be sold to a sponsor.

The next level was what a station did at the Minnesota State Fair a few years ago with a freezer truck and big rubber butcher shop curtains to keep the cold in. You could step in and get your core temp down to 150 and then step back out. It was brilliant and I think they got it from a grocery client.

Charging Stations

I was at the Beale Street Music Fest in 2018 and the station had a little fenced-in compound and because of their speakers and broadcast equipment, they had a power strip. People who had been there all day had devices that were low on juice and were passing their phones through the fence for a quick charge. I went to Home Depot, got two more strips and the next night there was a line of people waiting to get 5 minutes of charging. Some were actually getting frantic.

Joey Tack made and painted his own charging station in Knoxville using an old 8 foot promo table.

Forget prize wheels and shirts: people want juice. And you could sell/sponsor this for the entire summer.

VI Pee

There is one Universal that we forget about: people pee. REM was right: Everybody Pees. And the porta potties at fests are funked up by noon.

When Michael O’Shea was at KUBE in Seattle they had their own, private, fenced off Pottie just for winners. They dressed it up with a little white picket fence and inside they had a counter with mints and fragrances and a mirror like Planet Hollywood.

You can over think prizes: give people a clean(ish) bathroom on a hot festival day and it’s Gold.