CPR Promotional Check-Up - Apr 13, 2022

For Our Friendly HVAC Clients

We are 60 days away from Fathers Day.

One of the things that I’ve seen stations do is “Rad Dad’s” with people posting photos of their dads from back in their youth. My friend Michele’s dad was a motorcycle racer on the Nor Cal circuit and on Fathers Day posts some of these really cool retro photos.

So, if you are at a station that can get people to submit photos or stories, “Coolest Dad” would be great and in a perfect world, one of your valued clients would award them an airconditioner. Or, in the case of one of the iHeart CHR’s, they paid for the electric bill for the hot summer months.

Beach Bracket Blingo

If you have a huge following on Instagram, then that’s probably where you should park some of your contesting and we know that during COVID, brackets have worked.

In fact, Hot 99.5 in DC is wrapping up a really successful search for the top school in the market.

This idea will be totally unrelatable for a bunch of you, so, maybe do it with public pools.

But in places like Minneapolis, Tampa, San Diego, Greenville, Philly….people have their favorite beaches and you’re usually pretty loyal to it. Me and my kids go to Big Marine. Growing up, it was Nokomis.

So what if you did a bracket looking for the best beach? Now, this isn’t like The Best Wing Place In Milwaukee: you can’t give them a plaque. But you COULD go down there for a day with a ton of frozen treats and soft drinks from clients, blast the music, hang out, GET OUT OF THE STUDIO and just vibe.

What you’d want to do is put together some packages of beach bling for people who voted. A towel from Pepsi. A six pack of soda. A cooler from our friends at (client). And maybe a couple of air mattresses.

You can overthink prizing: in the summer it’s about lifestyle and comfort.