CPR Promotional Check-Up - Apr 20, 2022

Free Day Weekends

Memorial Day and Labor Day weekends are great, sell-able prize spots. Generally we don’t want to sell weekend themes and contests, or at least we want real strict control over them so we don’t end up doing Nix Head Lice Cream Christmas Trivia. But the summer three day weekends are about barbecues and theme parks and pools and bikinis (the Z-90 Incredible Bikini Wax Weekend where they mixed and gave out women’s swimsuits almost blew the phones off the walls) and ice cream and concerts. So put together packages for both and get them on the streets.

Vegas, Maybe!!

The best new name for a Vegas trip contest, coming soon to a station where it’s about to snow. Again.

Freaky Steve

The Cashman is literally the best methodology for training listeners how to fill out surveys that was ever invented. “The Kiss 102 Cashman is everywhere, so if anyone, at any time or any place ever asks you, ‘What station do you listen to?’, the only answer is ‘I listen to Kiss 102’ and you’ll win $102.”

But no one has done that with car keys. And it looks like two stations in Canada and four in the US are getting cars this summer to giveaway.

So what if you had a character. “My name is Free Key Steve. Yeah, it sounds like ‘Freaky Steve’ and when I was in school, because of the thing on my face and my parents made me sleep with the cats under the porch and I really really liked fanny packs and leg warmers, kids called me that. ‘Freaky Steve’. But now…I’ve got the keys. Lots of free keys. So if someone ever comes up and asks you what station you listen to, be sure to say Kiss 102…because it could be Free Key Steve.”