CPR Promotional Check-Up - Apr 27, 2022

The Big Money Minute

The first time I heard this was on The Beat in Vancouver in 2005 and I found myself in a hotel room screaming answers at the clock radio. That’s the sign of a great contest. I do that with “You Can’t Beat Stacy” on KS95. A couple of years ago I was at a stop light yelling “Abe Frohman!!! Abe Frohman!!!” and noticed the lady in the car next to me staring.

It’s back after a two year hiatus in the mornings at 99.7 NOW in San Francisco.

Arbys

myTalk 107.1 in the Twin Cities is better than pretty much everyone else, at just taking “stuff” and turning it into something.

Arby’s pulled their potato cakes, which HAS upset loyal customers. So myTalk started a change.org petition to save them.

And they’re also doing their own version of Coachella.

Name That Tune

If “Secret Sound” is one of the best audience engagement on-air methodologies, “Name That Tune” is the on-site version.

At concerts and fests, you want a crowd in front of your booth. “Name That Tune” does it.

Even college radio has known that.

(Not only could I give you a prize for IDing that song, but if you slipped me a five, I could get you good seats for the Tony Orlando dinner show at the Stardust)

You need a device that contains a bunch of hooks. And some speakers. That’s pretty much it. And some buzzers for people to hit. At V-103 in Baltimore the engineer built the game system with some lights for effect, for $50.

98.7 The Bull in Portland had Eric Church on Saturday and debuted their game. They owned the plaza and created lines. Lines are good.

For Our Friends The Grocers

Here is a very simple promotion for next month: award a grad party. These events are EXPENSIVE and if you could save some parent $500 in deli food and beverages, well, then that’s a great prize. I would try to do something fun, like, have parents share frig art from when the grad was a kid or a note on why they’re so great. Just asking for entries gives you a 20-30% chance of getting some listener who has no kids but wants the food.