CPR Promotional Check-Up - May 3, 2022

NTR (Non Traditional Rovers)

Many of you do pet events. DeBella’s Dog Walk at ‘MGK in Philly is among the biggest. And it’s back in non-virtual form for 2022. 2022 DeBella Dog Walk (wmgk.com)

A Freaking Cake Flip

Kaleigh at Hot 99.1 had a birthday on Friday and Brad Michael’s challenged her to flip a birthday cake. Facebook

And a great social media post you should plagiarize for your next station talent birthday.

The iSummer

Hot in Ottawa did One Tweet Summer and did treasure hunts with tweeted clues leading people to the daily tickets. One of the OM’s had this idea for an umbrella. How about “iSummer” for the name? :

We arm the summer team with iphones (from sponsor) and all summer they take cool pics of events and listeners and post em on facebook/twitter/Instagram. We promo it on air but the majority of their communicating where they are, what you can win is posted on our social media.

Summer Umbrellas

The evolution of a summer umbrella, a moniker for the stations’ activities during the Summer, pretty much began and ended with “The (Dial Position) Days Of Summer” in 1981. 99% of stations that have used it, didn’t use it so that it had any meaning. It was just a slogan.

Why should you have a Summer umbrella? To tie everything together. It’s a great way of owning a position. Like numbering your trip giveaways. It brands them for you. Do you need an umbrella? No. Of course not. But if you have something that you intend to focus your efforts on this Summer, then having something that gives continuity to it is great. We’re just not doing a zillion concerts haphazardly. It’s all part of (whatever).

BTW: I’ve always been a fan of freshening up the garments and designs. Back in the day, we used Club WLOL as our Summer logo. Like “Club Med” or another resort. Sporty little logo with, I believe, a parrot on it. Sonia with Hubbard in Minny may have had a hand in designing it and she definitely had a hand in making sure that the team wasn’t in crappy Fun Run shirts. Here are some, but not nearly all, the possibilities for umbrellas.

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• I came up with The Summer Of 10,000 Tickets for KDWB in 2000 because they had a gajillion concerts coming to town and Minnesota is the Land Of 10,000 Lakes. And since then 10,000 stations have done it. You don’t need 10,000 lakes. It sounds large. I have some imaging copy from KSON in San Diego.
• People were unfortunately presumptive and did “Greatest Summer Ever” last year. I really like “(Station’s) Potentially Normal Summer.”
• The FOMO (Fear Of Missing Out) Summer is coming to a station in late May.
• What do people call the period between May and September? “Summer Vacation”. So some of the stations have used that, ie: “Hot 93.5’s Summer Vacation”. ‘OMC in Detroit actually went and got a Wagon Queen Family Truckster with luggage on the roof as their station vehicle.
• One of the stations in Albany did “Free Music Live” when they had a TON of concert tickets, and it was the FML Summer.
• Jamz did The Summer Of 1000 Parties in Birmingham. Clubs, shows, barbecues….everything they did on the streets was a party.
• Energy-FM in Bakersfield did The Summer Of 1000 Winners. K-Hits in Sacramento did a version of that and kept a running tally of everyone who had won.
• Doing stickers? This going to be your focus? “The Summer Of The Big Stick” was used by KLUC in Las Vegas and sounded great. Also done by ZFX in Fayetteville.
• The Topless Summer is, like The Summer Of 10,000 Tickets, inching glacier-like towards becoming a cliché. But if you have a convertible and if it hasn’t been done in your market, then have at it, like NOW in SFO. . But, seriously, if you’re going to use this umbrella, have some fun with it. It doesn’t need to be dirty but when you say “topless”, no one thinks of a convertible.
• And an FYI: it’s next to impossible to milk a summer out of one car.
• One of the US stations is going to do “Red, Wet & Blue” and all their contesting and street level stuff will be focused on beaches and waterparks and giving away swimsuits and jetskis.
• “Beat The Heat” as done by The Boxx in Houston, was geared at helping the audience escape Hiroshima-like temps at waterparks and movie theaters and beaches.
• Power in Miami did The Big Damn Summer. Everything they did? Was big.
• I also like “BFS” as a moniker. Power in Miami, in ‘10, did “HFS”: Hot Flippin’ Summer
• WOW Country in Boise did “SPF 104.3” in ’09. Summer Prize Fun with “the owners’ daughter’s Jamaican boyfriend Dready D” as the voice for everything. CBS used SPF for pool parties in Las Vegas..
• “The All Access Summer”. A station to remain nameless is going to give one winner a pair of tickets to every show for the summer. He/she/it will be their entertainment reporter and will shoot pics, blog and basically cover the music scene all Summer. Also a good umbrella if you have a ton of tickets and have done the 10,000 ticket bit already.
• Take your dial position and multiply it by 24. The 2548 Hours Of Summer?
• Much like imaging the summer as a club, what about a camp? Camp 103.5 Kiss-FM? Your jocks are counselors and we have a very busy day of recreation planned for you.
• Gas? Some stations have made that the focus. The Totally Pumped Summer?
• What if you did “(Stations) Summer Intervention”. Because without the intervention of the station and your friends and family, it would be just another summer sitting inside eating Cheetos and playing Wii.
• “InstaSummer” That could be an umbrella if you think about it. Because the Summer is about finding stuff to do. Every day is a mini-vacation. Every weekend is Spring Break. What’s the next level up from…ugh…a Calendar Of Events? A constant stream of info, from the station, and the listeners, about what’s happening in the community. Beach conditions. Block parties. Free events. Etc.
• Hot in Houston did the OMG It’s Hot umbrella, because it WAS.
• Y-94 has done Best Summer Ever.
• And “Summer AF” made it’s debut in 2018

Did I miss any? Oh yeah. But at least this will get you started thinking in alternative directions from the (Dial Position) Days Of Summer. BTW: I arrived in Charlotte at Kiss 102 in mid-July 1989 and inherited The 102 Days Of Summer. The competition was doing The 108 Days Of Summer. We both sounded like idiots and at least once a day, some smartass listener would say they liked WBT-FM more because they got six more days of Summer from them.