CPR Promotional Check-Up - Jun 29, 2022

Do. This.

A list of local fireworks is something that print media have been doing since the 1920’s. BEN-FM in Philly did some basic research and created their own list of places and times. 2022 Fourth of July Fireworks Guide (957benfm.com)

Pet Food

In 2009 one of the things that happened in the US was that some people had to bring their dogs and cats to shelters because they could no longer afford to feed them. One of the former sales people from Wild in SFO was actually on a program where she could go and get zip lock bag of dog food once a week.

You should be hyper alert for if anything like that is available in your market and could use your “voice” and perhaps assistance with fundraising.

After one of the Florida hurricanes a few years ago Beasley in Boston did an event at a client where people could drop off pet food but also fill a kiddie pool (that they tricked out as a dog dish) with pennies. The food was driven south to a Humane Society in Tampa that had been hit hard and the pennies spun and used as a cash donation.

Pets are a “hot button”. I bet that you’d get a response.

Flight Attendants

This and the holidays are the time of year when a lot of people who travel MAYBE once a year, fill the airports. One of my favorite morning show people has flown for Delta since 2007 and she says everyone dreads this time of year.

There was a social media post bouncing around yesterday from a flight attendant with advice for the occasional fliers. It was actually spot ON. So if you have a flight attendant in your circle of friends or staff at the station, get him or her on. It’s great advice that might help save some listeners some headaches.

When The Ticket Sales Are Slow

One of the Cumulus clusters had a Country concert last weekend and tickets were slow.

Better than a DJ or a recorded promo? “Listeners”. Have them sell the show. For the week up to the show any social media post got at least one “listener” asking about tickets and where they could still be purchased.

On the air? “Listeners” talking about how much they missed live music, or where they were going to eat, or who they were going with, or the last time they’d seen the artist…just creating excitement and anticipation.

Pre-sales jumped and they got close to 1000 walk ups the day of the show.

“Listeners” > Promos.

Concert Reporting

Concert trips are incredible prizes. And as soon as we award them…boom…they’re gone.

One of the clusters is sending winners to see Elton John in Seattle and is going to have them cover not just the show, but the trip. How cool would it be if a few people saw the photos and thought, “Crap. That looks fun. Next time I’m going to try and win…”