CPR Promotional Check-Up - Jul 5, 2022

Summer Selfies

Social media does all of our research for us. It’s the Summer. What do people do? They vacation. They have parties. They boat. They grill. They camp. They bike. And they take pictures and share. So…why wouldn’t you incentivize this?

Y-94 in Fargo is doing that and offering up concert tickets, baseball tickets, lawn furniture and gift cards. Steal this for this coming holiday weekend.

(CPR Director of Computer Stuff Bel Boschi in Spain last week)

Short Attention Span Theater

1. Movies are the Entertainment Universal. People love movies. They just might not agree on one style of movie they like.

2. Secret Sound kills because it sucks in and engages the 96% of people who are just sitting there waiting to hear their favorite song.

Combine them and you have Short Attention Span Theater, which Jeff Woodsworth does every morning at Hot 101.7 in Santa Rosa. He plays 5 seconds of a movie clip, people call in, ID and win. Last week it was tickets to the Sonoma Marin Fair. Easy peasy.

All Access Summer

If you’re going to have a ton of tickets during the summer, bundle them or theme them. Like the Summer Of 10,000 Tickets which we created at a station in Minneapolis in 2002 because they literally had 10,000 tickets plus Minnesota is the “Land Of 10,000 Lakes.” 1000. 10,000. Who cares? It sounds big.

‘DJX in Louisville is doing it as “The All Access Summer.”

I heard “Beat The Heat” as the umbrella on 97.9 The Boxx in Houston and they nailed it. It’s un-Godly hot so everything was about water park tickets other prizes that would help you survive the heat. WQYK in Tampa is doing a lot of “Beat The Heat” stuff right now.

And at KKLZ in Las Vegas, it’s The Summer Of Nonstop Music.