CPR Promotional Check-Up - Jul 13, 2022

Kitchen Concerts

A lot of the stations have acoustic shows and a lot of THOSE shows are done in unique settings specific to where/what the station is. Sun Radio in Austin is in a house. Thus…Kitchen Concerts. The goal is to have artists autograph the frig and eventually give it away or auction it off for charity. Here is a link to the first one.

Hair (not the Broadway musical)

Hair is a much overlooked promotional venue. Which is kind of sad because it’s pretty universal.

First, for Back To School, the Summit stations do a day of free haircuts at participating salons. And it blows up. Who doesn’t want to get their kid a free haircut right before school returns?

KZIA in Cedar Rapids once did DMV Makeovers and set up outside the license bureau and fixed and tweaked people’s hair before it got immortalized for a decade.

They also did “Daddy/Daughter Hair Training” and brought in stylists to teach dads how to do their kids’ hair, which is kind of an invaluable life lesson.

If you need charitable donations and you need them fast, the whole “If we hit our goal, I’ll shave my head” bit is Gold. Sarah Pepper raised $50,000 for Leukemia research.

And for concerts and other outdoor events, one of the Stingray stations had a mobile salon that they would set up on the plaza. A mirror. Some hair spray. Just the basic so women could do a quick touch-up on a humid, windy day.