CPR Promotional Check-Up - Jul 20, 2022

Bark Week

Next week is Shark Week. You could do “Bark Week” and feature pets that are available for adoption. Or, as Joss from KyXy in San Diego suggests, do stuff based around dogs from TV shows and movies. And there are a ton to choose from.

It could even just be a social media game: post a pic and the first person to comment “Santa’s Little Helper”, wins. The most famous dogs from movies & TV | EW.com

Also, the cohost at Fly 92 in Albany had a Corgi named Keiko who would pick winners of sporting events and horseraces based on what sock he pulled from her closet. That could also be a way to pick some winners next week. Stream WFLY KEIKO JINGLE by cprpromo | Listen online for free on SoundCloud

Spray-A-Thon

We’re now in the 90 day window for Breast Cancer Month, and tomorrow I’ll send out scads™ of ideas.

The very cool Radiowave 96.7 has been a part of the Namibia Cancer Association’s annual Spray A Thon. Come and get your head sprayed to show support for the cause and also raise some money. This year they added “pancakes for sale” and the event doubled. Who doesn’t like pancakes?

Also, the station sold 40,000 pairs of logoed shoelaces at 5 bucks a pop. How COOL is that?

St. Lenja’s Day

It’s always fun to create fake Saints. WPGC created “St. Bob” who was the Patron Saint of Partying and who’s date was on March 18th. So a nice follow up for people who wanted to keep their benders going…and his color was purple so they had purple beer.

There’s a station in Slovenia that has a client that is a really nice, upscale, hotel, spa and restaurant with a distinct Tuscan theme. And they want something “jaw dropping” that will attract women.

In terms of Radio contesting, purses have not yet become thing there. When I asked if the audience would be into them, the reply was “In an epic way…”

So the idea is a threesome of three other ideas:

1. They’re going to create St. Lenja, the Patron Saint of Women’s Handbags. And her “date” will be (TBD)
2. They’re then going to steal a page from “hidden cash” and the daily cash scavenger hunts that someone under the guise of a local legend about a ghost, has been doing in a little town in Canada. And it has literally become the biggest thing to hit the Province in a decade. And whoever is doing it is spending about $100 every few days. So…every weekday for four weeks, there’s going to be a medallion hidden in the market with clues posted every hour on social media that will lead eventually to a “St. Lenja’s medal.” That’s worth a purse.
3. All twenty medalists will come to an event on St. Lenja’s Day where, like they do at Jammin’ in New London, in order they will go up and pick from one of the many designs on a big table. A couple of extra purses will be awarded on-site.

Short Attention Span Smack

Kind of like group contests, LOTS of radio “celebrity gossip features” kind of blur together. A lot of us are doing the same thing with basically the same titles and names. With some exceptions.

The Comedy Channel started with an on-going very PPM Friendly show called Short Attention Span Theater. Just the meat, the funniest minute or 90 seconds of funny movies. One clip after another after another.

What if you did that with celebrity gossip. 8 seconds of who hates each other and why, each day. It would need a cheesy game show intro and outro. (Music) Cardi B thinks Mel B is a bitch. (Music).