CPR Promotional Check-Up - Jul 21, 2022

Happy 713 Day

I love KRBE because everything is basically “promotional Play Doh” for them. They find random things and do stuff with it.

The area code is 713 so they declared yesterday 713 Day and just went hyper local on topics and things.

It could also be done with dial positions in September and October, like, Froggy 92.9 in Santa Rosa could have fun with 9/29. Or don’t. This isn’t North Korea. You have that choice.

Christmas In July

On ridiculously hot days I’ve seen stations just drop the format and play Christmas music for 8-10 hours. And people love it. It’s not like they went and did sea shanties. (Which JACK in Vancouver did for April Fools Day)

Sun Radio in Austin, where, again, it gets warm this time of year, has done it as themed events. BEN in Philly is doing it as a theme for some contesting with Florida trips.

But they’re also backing it up with a bracket contest of “Best Christmas Songs.” That gets someone an A+ and a smiley on their report card. BEN FM's Best Christmas Movies Bracket (957benfm.com)

The 2nd Best Summer Ever

I love this. CRUZ in Edmonton declared 2021 “The Best Summer Ever” so this is is the 2nd best summer ever. It gets your attention. 2nd Best Summer Ever | 95.7 CRUZ FM (957cruzfm.ca)

Night Show Features

With school coming back in a few weeks, the best time to re-engage with the kids on the night show is IMMEDIATELY before they fall into patterns and develop school social lives.

Marconi was perhaps the first to discover that having cheerleaders on the air will get a big portion of the school to tune in.

What if you did School Duel. Two FB Lived cheers from two different schools squad. The winner based on social media votes gets pizza from a client.