CPR Promotional Check-Up - Aug 2, 2022

Windough Stickers

I’ve always loved stickers. They’re great marketing and you can sell the bejezus out of them.

“But our listeners won’t put stickers on their cars.” No. That’s why you put the stickers on their cars for them. The Wilds in SFO and Tampa were basically built on mega sticker stops.

Z-102.9 doesn’t do the mega variety, but they are out for 2 hours every day, sticking and registering. Listen for your license plate, call and win $100.

Summer Reading

93Q in Syracuse just pulled their highest numbers since the 90’s, which isn’t really surprising.

1. They have a great morning show and talent
2. They have great Programming
3. And promotionally….they always have something going on

With a client, they’re incentivizing summer reading with kids. Read a book. Get some free ice cream. Boom.

Your Remote Hook For The Next Four Weeks

Both WiLD in Tampa and FLO in Denver are a couple of stations that have done backpacks loaded with school supplies as their incentive for people to come to events. And it works. Verizon did a nationwide Customer Appreciation Day and it was all about backpacks

In the case of the Verizon near my home, they had hotdogs and games and other free food, and everyone who attended got a backpack, took their photo with it, shared and one person from each location got the Star Wars of backpacks that had just an insane amount of stuff.

And they got lines of people. Clients like lines of people.