CPR Promotional Check-Up - Aug 8, 2022

Wine O’Clock

myTalk 107.1 in the Twin Cities does an on-line pop-up store every holiday season and markets “stuff” that fits their brand. In 2021 they did wine thermos’s and they were a HOT item. For their audience in this market? Perfect.

One of the Stingray stations has just received their batch of these wine glasses and is about to initiate a daily feature called Wine O’Clock: at the set time, wherever you are, pause, lift your Chalice Of Awesomeness and enjoy the beautiful Maritime Summer.

Great name. Steal it...

W.I.N.O.

Another great and stealable name from a station that used it as kind of an evening get together for the cohost and her many fans. “Women Into Nights Out.”

JACK Frost

Like many places, they’re sweltering in Vancouver so JACK 96.9 is giving away air conditioners. Simple. Brilliant.

Beat The Pump

This is the gas contest they’re running at ‘QYK in Tampa.

The other version of this was done by Jamz in Birmingham as a version of Beat The Bomb which is arguably one of the best contest methodologies ever. They “hired an intern named Rodney” who was straight out of juvie. In a theater-of-the-mind methodology, they sent him out with a length of rubber hose to suck fuel out of people’s cars. He had a cell phone and called in as he lurked in the parking lot behind a movie theater (as an example) looking for a car that didn’t have a locking gas cap. The caller got as much gas as he could siphon out before he got busted. I wrote the imaging so that Rodney slowly went blind from the fumes.