CPR Promotional Check-Up - Aug 10, 2022

Why Wouldn’t You?

Absolutely the greatest “sounding” promotions ever were the beach houses done by Xtreme in Honolulu, Power in Miami and The Beat in Austin. “Summer” in those markets are hermitically sealed studios. They are the sounds that you hear. Splashing. Jet skis. People laughing. Wind. Surf. Ditto with a thing that one of the stations does called “Oake On The Water”. Listening to it, “Minnesota in the Summer” just pours from the speakers.

Elizabethany at Hot in DC has begun doing her afternoon shift on Fridays at a different bar. Why? For the sound, the drinks and that’s where people are.

Halloween Attractions

We’re in the 90 day window for Halloween and one of the iHeart stations had a request for ideas due today for some massive seasonal attraction. Basically the client is a haunted house on steroids. BIG.

One thing that you could do is Bucket Of Blood List. A spin on something called Kate University in Boise where once a month she would go and do something she’d never done with a dozen listeners who had never done it either. Like skeet shooting or rafting. (And I think she’d faked it and had done most) Sacramento did it with adult listeners who had never sat on Santa’s lap. When Cassiday was at Kiss in Charlotte she did it with people who’d never eaten Burger King. So do it with “people who have never been to a haunted house or horror attraction.

If they’d like a visual that illustrates what they deliver, stick a portable EKG (from a healthcare client) on the talent and send them through and post the strip.

Ditto with miking a DJ. Guess how long it will take for them to shriek. Closest to 39 seconds wins. Done by Billy The Kid at Kiss in Dallas on a coaster.

Short Attention Span Horror. Play 8 seconds from a scary movie. Call and ID to win.

Have the attraction zombify some of the talent and visit workplaces. Done by KJ103 in Oklahoma City

You can overthink prizing: these are great giveaways for contests. Same goes with pumpkin patches and other seasonal attraction.

Board Games

One of the stations has an outlet that would like something after the Back To School crush and also a client that is a family resort destination a couple of hours away.

The CHR in the Twin Cities had a Disney family trip to giveaway so we did a family board game event in the center court at Southdale mall. 100 families and 50 boardgames.

The games were all rounded up through staff and friends of friends and anyone else they could find who had these old school games laying around. They weren’t skill games. They were games where you spun a little arrow or rolled a dice. The family that made it to the end got to go to Orlando. The Disney rep called it “The best Radio promotion I’ve seen since I started doing this.”