CPR Promotional Check-Up - Aug 17, 2022

Pumpkin Spice Latte

I can’t stand the stuff but some John Tesh-ish survey says that 54% of American look forward to the season. And Krispy Kreme threw down the gauntlet by debuting theirs on Monday.

You can do what Kiss in Albany did and frame your group contest around it.

Here is some of their imaging.

KISS 102.3 Win $1000 In Pumpkin Spice Latte by cprpromo (soundcloud.com)

People who are into it are REALLY into it, so just getting a debate rolling (Starbuck vs McDonalds) would be a way to acknowledge it. Or if there are restaurants outside of the fast food chains that offer it, then bracket it.

KLUC created the PSL Fairy and sent someone with a tiara and a wand to deliver it and make people’s wishes come true at work.

Natte Or Latte? Get one of the (many) available “how to make your own Starbucks PSL” recipes, make it, get the real from-the-store stuff and have true snobs try to discern the original vs the fake.

And if you can get some from a client for giveaway, see if you can also get some tickets from the state lottery. Just whatever scratcher they’re pushing. Pair them up for Pumpkin Spice Lotto.

Hocus Joke Us

First, I’ve never seen that movie. Does that make me a bad person?

Ben and Kelly at 99.7 DJX do “You Laugh You Lose” which is their version of an old TV show called “Make Me Laugh”.

You can overthink prizing: tickets to hay rides and haunted houses and mazes are great prizes in the Fall. (Not so much in May)

So offer the prize to whatever listener can get you to laugh in 15 seconds.

Above & Beyond

They’re doing this at 97.1 ZHT in Salt Lake City where people can nominate a kid that they know who has lived up to the name of the promotion. There’s money for school supplies, a bank acct, etc.

WiLD in Tampa had a nice hook: kids bring apples for the teachers, now, here’s a chance for teachers to do something nice for a special kid in their classroom. And every teacher knows a kid who could get some help. This really puts it in the hands of people who are there and can best ID worthy students.