CPR Promotional Check-Up - Sep 8, 2022

We All Scream For Ice Cream

Sometimes, you just need to call up a local brewery or barbecue joint or even a dairy and just ask. Thanks to James Cridland for the find.

“Topical Parodies”

If you have had a chance to watch CNN”s History Of Comedy it’s been pretty outstanding and on Sunday night was talking about parodies and how “Lazy Sunday” on SNL was kind of the impetus for sites like Funny Or Die to get their focus. It was a quick tutorial of ‘topical parodies’ and their continuing draw for an audience. Kind of like this.

A Lifestyle Vehicle

You know you have a great promotion or campaign or event, when it would be hard to explain how huge it is to someone in another market. “Trading Duck Blinds” in Fargo. Huge. Inexplicable to a person in Memphis or Dallas or Cincy. Ditto with Beale Street in Memphis or the Fish Fry stuff that Hubbard in Cincy does.

And “sheds” in St. Johns. From Mike Campbell with Newcap:

We created a show called Saturday in the Shed. The premise is that there was a guy broadcasting from a shed and taking calls , airing requests, contests etc. Then we actually built a shed. That was a few years ago and the show became a Saturday tradition for listeners and the shed was most recognizable station ... eh, 'vehicle'? in the market. Everything wears out, except a cool idea, so we made a new one.

Event Games

One of the stations has some really good prizes from a client to give away at a two hour appearance. They want to do something that plays well, isn’t just a register to win, is more exciting than a prize wheel and will keep people engaged for 120 minutes. The Price Is Right has been around for 40 years so there might be some lessons that we can steal from it for on-air or even on-site. Here is a pretty good list of all their games. By the way, Game > Contests.