CPR Promotional Check-Up - Sep 9, 2022

An Actual Pod Cast

So a few years ago, kind of before podcasts broke through, ALT in San Diego went and lived in a pod until another pod was filled with canned food. They called it “Can Diego”. And it was good

The key to having any kind of success with holiday season charity drives is that there’s some show biz to it. There’s a bet. Or there’s a consequence. Or there’s a goal.

A morning show living in a pod would be a hook and adds that final element missing from so many ‘thons: perceived discomfort.

Behind The Mask

One of the stations has a hospital that would like to feature people who you might encounter if you were there. The “face of the hospital.” Personalize them.

Having a photo with a bio is a “5”.

So what if you did “Behind The Mask” and every week feature someone in video form. Here is Cindy. She works in admissions. Her favorite song to listen to while cranking through TPS forms is anything from PINK. Here is her best friend on staff, Kelsey. They like to play jokes on each other. Her favorite hobby outside of work is biking…

Video makes people way more “real” than just an image.

PS…BOOM

One of the markets has an Active Rock station that has a history of trying to do toy drives and because they try to do things that are “traditional”, they just haven’t worked.

My suggestion was to get a PS5, stage a photo of it surrounded by dynamite and start a countdown. If we don’t raise 5000 toys by such a date and moment, we’re going to blow it up. Kind of like this.

And the incentive to donate a toy, is that you get one entry in a draw for every toy you donate. And you could win the PS5…if we don’t blow it up.