CPR Promotional Check-Up - Oct 11, 2022

Mix Mysteries

Growing up, I loved “Encyclopedia Brown” books. My daughters grew up on “Cam Jansen” CD’s in the car. They’re basically the same: a mystery that unfolds (quickly) and you have to guess who did it.

This is the Radio version of it as a morning show feature with client’s giftcards for prizes.

Mix Mysteries - MIX 99.1 (mymix991.com)

Guess How Much The Pumpkin Weighs

90% of Radio contests can be traced back to either a 4th grade birthday party or a carnival game. We’ve smashed pumpkins. We’ve rolled pumpkins, we’ve worn pumpkins (more on that tomorrow) and here is a station where they have one on display at a client. Guess the weight and the closest without going over, wins. Guess The Weight Of Our Pumpkin! - 102.3 XLC (1023xlc.com)

Promotional Antagonists

I took a film class at Portland State University because I thought it would be fun to get credits for watching movies. We didn’t watch movies. We watched films.

One of the things that I walked away from it with was that you need an antagonist. Someone to dislike. Look at Reality TV, which is staged so that there is conflict. Everyone getting along would be boring.

Rob Mise created “John”, an angry resident of Ottawa who was suing Hot 89.9 to stop The Fugitive promotion because it was disrupting his life. KUBE in Seattle had members of Stop Hurting Innocent Turkeys picket the station in reaction to their turkey drop.

And Mix in Canton has angry dentists from ILD: Incredibly Litigious Dentists, outraged that they’re giving away money so that winners can afford to buy BIG candy bars this year. Not the tiny sample sizes.

Stream MIX - HALLOWEEN CANDY - DENTIST (PROMO 2) by cprpromo | Listen online for free on SoundCloud