CPR Promotional Check-Up - Oct 12, 2022

Pizza For A Year

Movies are the Entertainment Universal: just about everyone likes movies, but they might not agree about what style of movie they like. And pizza is the Food Universal.

One of the Binnie stations has a client that is going to award 365 pizzas to one person. I would literally move to Maine and try and win this.

This is one of those “Why not just ask and see if they’ll do it” questions for a pizza client.

Food For Thought

You can overthink prizes. A free turkey in November will probably get you better engagement than a group contest. And one of the things we’ve discovered is that if we ask a client, you can 90% of the time get a turkey or a pizza or a deli tray for a Bowl game.

KS95 is bundling a $250 gift card to a grocery story (killer prize) with a carving board, roasting pan, electric knife, meat thermometer and a gift card to a home store.

Pumpkinhead

This right here is the reason I gave up a career in Medicine to go into Radio: listeners with hollowed out pumpkins on their heads, standing on milk crates in a parking lot in hopes of winning $1000.

Pumpkinhead is the annual Halloween “thing” from Z-Rock in Chico. You undoubtedly will have a client that will want you to do something that “gets butts on the lot.” You don’t need $1000. Reasonably decent concert tickets would work. Pumpkinhead 2022 – 106.7 Z-ROCK (zrockfm.com)

(Market’s) Most Puzzling Family

One of the stations has a game store that is requesting the inevitable “something.”

First, the CHR up here did a day at a mall with 100 families competing against each other for a Disney vacation with board games in the central courtyard. These were “no skill required” games, like with dice and spinning wheels. They eliminated down to one family and they got the trip. The Disney rep was freaking out: this was the best contest methodology in any of her markets.

With the game store, you could do it with puzzles.