CPR Promotional Check-Up - Oct 13, 2022

Project Down & Dirty

Congrats to Dan, Amy, Brooke and everyone at myTalk in the Twin Cities for another extremely successful Project Down & Dirty that culminated a week of film-making with a red carpet arrival at a suburban theater where the completed projects were shown to packed houses.

I truly believe this is the best Promotion in Radio. It’s literally a Reality TV show, and that’s a good thing.

Basically in a finite period, like a week, the four two-host shows create a business or an event. Like learning to cook, creating a menu and debuting a restaurant. In a week. Or becoming standup comics and performing to a sellout audience at the biggest casino in the state. Or, this year, writing, acting, shooting and editing four comedic short films.

The thing that makes this a “10” in my opinion is that the hundreds of thousands of dollars they’ve raised has been matched by clients and it ALL goes to a consortium of amazing LOCAL charities.

Holiday Jobs

What do people during the holidays often do? They get part time jobs. One of the stations has a credit union that’s celebrating their 25th anniversary and are all about “25” including $25 giveaways. So the idea is the old “We’re hiring people to listen to the station”, as in: We play so much music that we can’t even keep track of it. And that’s freaking our bosses. With so many people getting holiday jobs, we’re joining that list. With help from (client) we’re hiring people to track our music. When we blow a work whistle, start writing ‘em down. When we blow the whistle again, call and we’ll pay you $25 for every artist and title that you can recite back.

Great promotion that always works if you truly dive into the themes that it provides.

A Penny Saved Is A Penny One

Speaking of credit unions, another station has a credit union client that would like to push getting children to start saving for their future. College. Whatever that might be. This was actually a huge program with a local bank in the 1970’s with thousands of kids sticking 25 or 50 cents into a little envelope at school every week.

High/Low is a fantastic on-air contest with a web/social media visual. In Cincinnati it was done with “beans in a jar” to win spending cash at a casino.

We’re going to combine the two ideas.

• Take a photo of a jar or vase filled with pennies.
• Do an on-air contest that requires you to guess how many pennies are in the jar. You try using “high” or “low” prompts following previous guesses.
• The person who gets the right amount can either keep the pot (say, $27.81) or start an account for their kid.

Name The Topping

You can over think prizes™. If you give away a pizza, people will try to win it.

WOW Country in Boise did “UFO” or “Unidentified Frozen Object” and presented it as the Office Manager FINALLY got fed up with all of the left over food left in the freezer, gave the staff a day to collect it or she was going to toss it all.

WAY in the back, broken in a glacier practically was a Tupperware container with something reddish in it. She thawed it out as much as she could with a hair dryer and posted a pic. Guess what was in it (“rigatoni” or “stuffed peppers”) on Facebook and win a wide of beef from a client. Similar to what KOZE just did with “Guess What’s In The Sami”.

A station has a pizza client that wants something and they’re pitching the same concept. They’re going to bake something like a stapler or a VHS tape of “Beverly Hills Cop” or a “Clarissa Explains It All pez dispenser” under the top of layer of cheese and post the photo for people to guess…to win a pizza.