CPR Promotional Check-Up - Nov 8, 2022

Head To Head Battles

It’s been awhile since we’ve seen an actual battle. Battles are good. There is a CHR to-remain-nameless that had a competitor for about five years, and they never sounded better nor did better “stuff”. They were just a content barrage. And knocked the competitor out of the format. You do that with better content. Better “what’s between the songs.”

So my phone call on Friday was one that I hadn’t gotten for awhile. My client was going to be at a concert and based on past experiences, “they” were going to show up and be very aggressive and try to get a response from our guys. They were already on the air calling them out by brand name.

1. Never EVER refer to another station on the air. Your goal is to be so great and omnipresent and (doing stuff to them under the radar) that they call you out. That’s when you know you’ve won.
2. Do not ever engage them in front of listeners. Always smile. Aways be happy. THAT will drive them nuts. Let THEM look like jicks (a hybrid term) in front the audience, who don’t care about this stuff, BTW.
3. In old black and white movies, the good guys wore white and the bad guys wore black. Smiling and Scowling are the same thing.
4. In this case, two of their talent were visiting the market for the first time so I strongly suggested that our team “welcome” their guys to the market. “This is such a great place. So many awesome people. I’m glad you finally visited. If you have any questions about directions or places to eat, ask us. We live here.” And do it cordially.

The competition eventually gave up and left. And if you know that you have someone on the team who can get provoked at these kinds of situations, make sure they’re not working.

Whoops

On Friday the Jammin’ 107.7 $5000 Fugitive in New London broke into the home of Pebbles from the morning show and called the clue in on the house phone. While fleeing, he/she dropped a gas station receipt, which the audience has now begun to dissect.

TSO

I’ve seen their ticket sales and contesting begin to pop up on station sites and social media.

These are GREAT tickets. The kinds of tickets you could actually have fun with. You could do it with a season secret sound. You could do it with two callers and breaking a turkey wishbone to designate the winner. You could do it with a gallery of ugly Christmas sweaters. You could do “Hi/Low TSO” and have people guess what seat and section the tickets are in. So…

Elementary Christmas Pageant Idol Have parents upload videos of their kids past pageants for a shot at tickets. And what parent wouldn’t do that? Hilarious children's Christmas Pageant - YouTube

What The Flock? Think of it as a video version of Secret Sound. Take a normal household item and flock it. And then people have to guess what it is based on clues and the visual. 99.7 NOW-FM has their Secret Sound with 8 clues and guesses a day right now in San Francisco. 99.7 NOW’s $5,000 Secret Sound- Is Back!! (997now.com)

TSO Or TSA? Name something and the caller has to ID it’s connection: “Inner calf pat down”? TSA? “Cello”? TSO.

Trans Nebraska Orchestra Done by Q-107.5 in Memphis where they found a Kwik Trip somewhere on I-80 in Nebraska and would call and play Name That Tune with the employee. If they knew the song, the caller got TSO tickets.