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CPR Promotional Check-Up - Nov 9, 2022
November 9, 2022
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Obviously, As A Mennonite Youth Pastor, I’m Deeply Offended
A couple of the stations are working on pizza deliveries for Wednesday the 24th when families will have their frigs and freezers full and are also not really wanting to do any more cooking or add to the cold/frozen stuff.
It’s a great prize.
So thank you to a Hubbard station for nudging me towards “Mother Pluckers” which could be a music feature for our hard working heroes of the kitchen on their busiest day of the year.
On social media, add a visual and ask people to post pics of their gastro-odyssey.
“The Secret”
This came up in regards to Taylor Swift. It’s a great contest for stuff like really special tickets that you want to milk some mileage out of.
It’s simple.
The station has a secret and if you know it, you win. And the secret is “How to answer the DJ when they get you on the phone.”
DJ: So we have Clarissa Darling on the phone. Clarissa, let me ask you a question --- What is your favorite color of car?
CD: Watermelon. I just can’t find a dealer who has one on the lot.
DJ: Clarissa….you know the Secret! You’re going to see the Little River Band Coverband!
The Secret was that you needed to reply with the same first letter of the question, which, in this case, was “W”.
It’s like Secret Sound in that you have people tracking all these responses and dissecting them for the hook. Other “Secrets” have been “answering with a question”, “Using the DJ’s first name in the reply” and “referring to a sport.”
You want to get the Secret out before you start it. It was presented at one of the stations as the cohost “is really vain about her hair. She’s going to be at the Pet Gala on Saturday. Compliment her hair and she’ll tell you the Secret.” And once you start getting regular winners, it’s no longer a Secret so you start a new one.
Here are a few samples from CBS/Pittsburgh, Australia and from Phil Becker’s time with Oasis Media. And yes, I have rules.
WBZZ The Secret - PROMOS 06 - 08 - 11 by cprpromo (soundcloud.com)
Juicing Your Donations
We’re going into the Season Of Begging where we beg for donations. And this is good. People need help.
One of things that I’ve historically seen work over and over, are challenges from businesses. The Mark S. Allen billboard broadcasts in Sacto were HUGE. And there were certainly a lot of people dropping off individual cash donations, but half to 2/3’s came in via challenges, ie: “This is Michele with the Folsom High School cheerleaders and we challenge all the other squads in town to top our $800 donation!
(Michele the Folsom High cheerleader)
And from businesses, ie: “This is Paige with McDonalds on Arden Way and we collected over $590 just during breakfast this morning. We challenge all the other McDonalds in Sacramento to top that!!!”
Big money came in that way.
Preston and Steve at WMMR in Philadelphia start their “Camp Out For Hunger” next week and they have their own form of challenges. Camp Out Business Challenge - POSTER (wmmr.com)
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