CPR Promotional Check-Up - Jan 11, 2023

The Reaction Game

The best, most historic stuff Radio has ever done was the product of a Hall Meeting. It was stuff that unfolded in moments after a story broke. The Boston Marathon is an example. Sandy Hook is another.

The Reaction Game is a great exercise at brainstorming sessions and that I try to work into cluster meetings

You break the group into five teams of four or five or six people each. They each draw a card from a pile and don’t look at it until you give them the cue. You set the stage by telling them that it’s 10:11 am, they are doing whatever they would normally be doing at 10:11 am, and someone rushes in to tell them (and they all flip over their cards and read):

• Your market was just awarded the pro sports franchise it’s been lobbying for for 20 years.
• Your biggest core artist was killed in a plane crash
• The mayor was arrested with a little boy in lederhosen in a hotel room, naked
• There was a school shooting in a suburb
• A gas explosion just leveled a building downtown
• The biggest bridge in town just collapsed
• There was an earthquake in a nearby major city
• Because of a lawsuit by the ACLU, the term “Christmas” can not be used by businesses in your market

The Wheel…Of…HOLIDAY DEBT! (Peppy Upbeat Music)

Pay Your Bills is coming back at a lot of stations in the coming weeks. Editorial comment: Bills used to be this great, vibing contest. Now it’s just kind of meaningless wall paper. It’s like sticking “Second Chance Prom” on a club gig.

DJ: What’s your name?
Paige: Paige.
DJ: Congrats! You won a thousand dollars.
Paige: Cool.

Here is a ton of imaging.